AI and Automation

How Would You Leverage Custom AI Metrics?  

For years, AI has helped businesses automate tasks, analyze data, and improve efficiency. But with the rise of Generative AI, we’ve moved beyond automation to something far more powerful—the ability to ask “What if?” and explore the art of the possible.

What if content could be generated instantly, tailored to any audience or brand voice?

Bailey Backal Product Marketing Manager

2025 CX Study: Meeting Rising Customer Expectations

The 2025 CX Study reveals that while AI enhances speed, customers still value human support. Businesses must balance both to meet rising expectations.

Matt McGinnis VP of Product, Industry, and Solution Marketing

Will AI in Financial Services Hit Its Stride or Its Limit in 2025?

Generative AI-powered technologies, like Five9 Genius AI, are transforming financial services. From major banks to credit unions, organizations are leveraging AI to enhance self-service, boost agent performance, and drive efficiency

Jeff Woodland Sr. Director of Industry Marketing

The New CX: Redefining What’s Possible

See how The New CX is helping top brands transform experiences with AI + human expertise — plus, explore our bold new look that reflects the future of CX.

Niki Hall Chief Marketing Officer

NRF 2025: Four Takeaways from the Intersection of Retail and AI

National Retail Federation (NRF) is always an incredible opportunity for retail and tech leaders to come together to explore how the retail space is evolving. My focus was specifically on the future of CX in retail and how brands are innovating to transform the customer experience.

Niki Hall Chief Marketing Officer

Forget 2025 — Here Are My Top Predictions for CX in 2030

December is a time of relaxation, holidays, and family. It is a time of snow (for some) and some good food and drink. And of course — it is time for predictions! December is when pundits, analysts, influencers, executives and marketeers all come out with their views on what the future holds in 2025.

Jonathan Rosenberg Chief Technology Officer

Jonathan Rosenberg is the Chief Technology Officer and head of AI at Five9. Jonathan has dedicated his career to transforming the telecommunications industry and joins Five9 from Cisco where he was CTO for the Collaboration Technology Group (CTG). Jonathan is also well known for his authorship of the SIP protocol, which is the foundation for modern IP-based telecommunications. Prior to Cisco, Rosenberg was the Chief Technology Strategist at Skype, where he guided the company’s technology strategy.

"They're Here: Meet the CX Leaders" in white text on blue background

Leading the Future of CX: New Era of CX Awards Finalists

Discover the New Era of CX Awards finalists—leaders transforming CX with Five9 to drive excellence and impact.

Jenn MacIver Edwards VP of CX

The New CX: Deliver Next-Gen Customer Self-Service with Five9 AI Agents

Today's customers expect personalized, human-like interactions — even from automated systems. However, the reality falls short. According to a survey by Gartner,only 8% of customers used a chatbot in their most recent customer service experience. Among those, just 25% expressed a willingness to use a chatbot again in the future.

Sarika Prasad Senior Manager, Product Marketing

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Five9 Certified with ServiceNow Xanadu Release

Five9’s certified ServiceNow Xanadu integration enhances automation, speeds response times, and empowers agents with AI-driven insights for exceptional service.

Julian Tiongson Manager, Product Marketing

Julian Tiongson specializes in product marketing with emphasis on product messaging, positioning, and go-to market initiatives. He is a well-rounded marketer starting his early career from wide range of social media marketing, email marketing, content marketing, and has since transitioned into product marketing in the later stages. This has brought a unique position to his product marketing style with deeper understanding of the full customer life cycle.

New Data Shows 75% of Consumers Crave Talking to a Human — How Smart Automation Can Elevate CX, Not Replace It

To help companies understand both consumers and AI, Five9 published data that shows the importance of a human touch in CX. Learn what we found from our survey here.

Niki Hall Chief Marketing Officer

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