What Is SIP ALG?
SIP ALG (Session Initiation Protocol Application Layer Gateway) is a network feature found in many routers that modifies VoIP traffic to assist with NAT traversal. While intended to improve VoIP performance, SIP ALG often causes more harm than good by interfering with call signaling, leading to dropped calls, one-way audio, or registration failures. Many businesses disable SIP ALG to ensure more stable VoIP communication.
Why Disable SIP ALG?
Knowing how SIP ALG works helps businesses by:
Preventing VoIP call disruptions caused by incorrect packet modification
Reducing dropped calls and one-way audio issues
Ensuring more reliable SIP registration and call routing
Improving compatibility with cloud-based VoIP services
Simplifying network troubleshooting for IT teams
Cloud-Based Agility
Moving to the cloud will allow for faster, easier deployments, seamless upgrades, flexible scalability, and reduced capital expenditures associated with on-premises systems.
Connected Journeys
The contact center should support customer journeys across web chat and social messaging apps like Facebook Messenger, WhatsApp, and others.
Omnichannel Unification
Shoppers will be coming in from many different channels, so it will streamline the customer experience to route interactions using the same logic.
Customer Context
Agents must begin the conversation right where the customer left off online. When the customer’s needs are transferred to an agent in real time, your brand is creating a seamless transition from web to contact center. Remove customer stress, unneeded customer repetition, wasted time, and deliver a world-class customer experience
CRM Integration
Customer relationship management (CRM) system integration can improve the shopper experience by using CRM data to find the last person spoken to, use shopper purchase history to find the best expert, etc. In addition, once the connection occurs, your staff can access past interaction history and CRM information to understand the customer’s journey and deliver a more personalized experience.
Artificial Intelligence (AI)
AI can deliver next- best-action recommendations and assist in responses that will improve conversion rates, increase shopping cart value, and speed up responses.
Real-Time Management
Supervisors should monitor messaging interactions in real time and assist if needed, even if they are not in the same location.
AI & PCI Compliance
Intelligent virtual agents (IVAs) can automate payment processing across digital channels and reduce your compliance risk by collecting sensitive customer data without revealing it to a human agent. Make sure that the IVAs can easily integrate with your payment gateways.
