Fourth in a series debunking myths about the cloud… Myth#4 – The cloud can’t be customized. The idea that software in the cloud is not customizable is one that has been perpetuated by on premise software vendors and is simply false. In fact, software in the cloud can absolutely be modified to meet a particular organizations needs and in many cases it is less expensive to accomplish than with on premise software. Open APIs enable cloud vendors to deliver low-cost customization options to customers.